Aberdare Park Road Races is proud to announce the launch of our first-ever Racing & Commercial Opportunities brochure, a comprehensive guide for businesses, sponsors, and teams looking to establish an exciting partnership with one of the UK’s most historic and thrilling motorcycle road races. The brochure, now available to download, outlines the many opportunities available for companies to gain valuable exposure and become an integral part of this iconic event.
Since 1950, Aberdare Park Road Races has drawn elite riders and passionate fans to its unique woodland circuit, delivering high-speed, edge-of-the-seat action in a truly spectacular setting. As the event continues to grow, so does the opportunity for businesses to connect with a dedicated and highly engaged motorsport audience.
What’s Inside the Brochure?
The Racing & Commercial Opportunities brochure provides potential partners with a detailed breakdown of the ways they can get involved. Key contents include:
✅ Event Sponsorship: Become a headline partner and gain maximum exposure across all event branding, media, and promotions.
✅ Race & Class Sponsorship: Support the action by backing one of our thrilling race categories, including the prestigious Welsh Open and Park Challenge.
✅ Trackside & Infield Advertising: Premium branding positions for banners, hoardings, and on-site promotions.
✅ Paddock Sponsorship: Engage directly with riders, teams, and race-goers by branding key areas of the paddock and hospitality zones.
✅ Media & Digital Sponsorship: Partner with our growing digital platforms, including website, social media, and our new podcast and videocast.
✅ Bespoke Sponsorship Packages: Tailor-made opportunities to suit specific marketing objectives and business goals.
Race Director Derek Smith emphasized the importance of strong partnerships in the continued growth of the event "Aberdare Park Road Races has been a staple of the UK road racing calendar for decades, and we’re now entering an exciting new era. This brochure provides businesses with a clear vision of how they can align with the event and benefit from the exposure it brings. We’re looking forward to working with new partners and strengthening existing relationships to ensure that Aberdare Park continues to thrive for years to come."
The brochure was officially introduced at Motorcycle Live 2024 at The NEC Birmingham, where Media & Marketing Manager Matthew Davies utilized it to open discussions with major industry brands.
"The launch of this brochure marks a positive step forward in adding to the commercial aspects of Aberdare Park Road Races. We showcased it at Motorcycle Live 2024, and the response was fantastic—businesses were excited by the opportunities available and the exposure they can gain from being part of such a historic event. With our involvement in the King of the Roads series on ITV4, we’re offering businesses an incredible platform to reach audiences across the UK and beyond."
Download the Brochure & Get Involved
The Racing & Commercial Opportunities brochure is available to download now via the Aberdare Park Road Races website. Whether you’re a business looking to connect with the passionate motorsport community, a team in search of sponsorship, or a brand wanting high-impact exposure, there’s a package to suit your needs.
Click below to download our 'Racing and Commercial Opportunities' Brochure
For more information or to discuss a tailored sponsorship package, please contact us by clicking here and completing the online form.
Join us as we take Aberdare Park Road Races to the next level—your brand could be right at the heart of the action!
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